Beira Interior is the stage for the tenth Regional Wine Tourism Forum APENO – Ageas Seguros

The Portuguese Wine Tourism Association (APENO) and Ageas Seguros, in partnership with the national Regional Wine Commissions (CVR), continue their journey in favor of Wine Tourism, opening the doors to economic agents from the various Portuguese wine regions to discuss problems and solutions in a sector that grows year after year at a national level. These are the Regional Wine Tourism Forums that have traveled to various parts of the country. After the first nine successful forums that took place in the Lisbon region, the Tagus region, the Setúbal region, the Alentejo region, the Algarve region, the Dão and Bairrada region, the Vinhos Verdes and Távora-Varosa and in the Douro and Trás-os-Montes region, November is the month to host the Regional Wine Tourism Forum of the Beira Interior Region. It’s on the 14th, at Solar dos Vinhos da Beira Interior, in Largo das Freiras, in Guarda.

Decentralizing has been the keyword of APENO and Ageas Seguros to do more and better for Wine Tourism in Portugal. Therefore, the mission, this time, is to open doors to cycles of debates, in which the focus is to discuss the strengths and weaknesses of national wine tourism, with the aim of finding solutions to further grow a sector already in its own right. frank expansion, but with much more to give in Portuguese territory.

As the first national association dedicated exclusively to the sector, APENO, in partnership with Ageas Seguros, invites economic agents from the various national wine regions to debate Wine Tourism on the same stage, in sessions open to the general public. APENO will travel from land to land to listen to the main problems of different regions and to find, together, new approaches to achieving the best Wine Tourism.

«It is with great enthusiasm that we join, once again, an initiative with APENO. We want to reinforce our positioning in the Wine Tourism sector, among these professionals, contributing to a safer and more sustainable sector. It is our commitment to be present in the lives of Companies in a relevant, close and emotional way», reinforces Gustavo Barreto, member of the Executive Committee of the Ageas Portugal Group.

Objective: create solid foundations for Wine Tourism

«APENO – Portuguese Wine Tourism Association was born just two years ago but already brings together among its members the best wine tourism players at national level, and we continue to grow every day. There is a lot of talk about Wine Tourism, but no one yet has definitions or numbers that help to understand it, among other issues that need to be debated. And, obviously, APENO has been focused on resolving these issues and creating solid work bases so that Portugal is considered a reference region in Wine Tourism worldwide», states Maria João de Almeida, the President of APENO.

«Obviously, this also involves the attention we want to give to each of the national regions, where we will identify and debate existing problems in Wine Tourism, try to present solutions and publicize the work we have been doing since we were born. In these sessions, which we do together with Ageas Seguros, our partner company, and with the CVRs in each region, we will also have a training session related to Risk Prevention and Management as a key to efficiency in Wine Tourism, as well as a round table which will bring together economic agents with space for debate. I’m sure the result will be very positive», concludes Maria João de Almeida.

The tenth of these Regional Forums is dedicated to the Beira Interior region, on November 14th, at 2:30 pm, at Solar dos Vinhos da Beira Interior, in Largo das Freiras, in Guarda.

«Wine tourism is a strategic tourism product for Central Portugal, differentiating and with high growth potential. I am certain that the Beira Interior Regional Wine Tourism Forum will be a privileged stage for important reflections on the sector’s strategies and challenges, similar to similar forums that have already been dedicated to other wine regions. Beira Interior is a region where there is a close connection with vineyards and wine and which provides rewarding experiences for visitors. It is a territory that allows, as little as possible, the combination of good wines and the discovery of the magnificent nature and exceptional human heritage surrounding it», as stated by Raul Almeida, President of Tourism in the Center of Portugal.

For Rodolfo Queirós, President of the CVR of Beira Interior, «this forum is very important for our CVR, not only for the development that Wine Tourism has brought to all regions, but also for the identification of new ideas, new paths for sector that APENO can bring to the Beira Interior region specifically. Furthermore, this is a territory that differentiates itself from all others, as it has more than a dozen historic villages, shale villages, the Serra da Estrela Geopark, the Tagus International Geopark or the Mondego Walkways. Given our proximity to Spain, we also receive more and more Spanish wine tourists, who have sought us out not only for these local attractions, but also for our gastronomy and wines and who have done a lot, together with national tourists, for Wine Tourism in the region».

This is a work session where Wine Tourism in the Beira Interior region will be discussed, with the following program:

2:30 pm – Opening of doors and reception of guests.
3:00 pm – Presentation of the Portuguese Wine Tourism Association APENO (mission, benefits and activities) – Members of the APENO Board of Directors
3:45 pm – Risk Prevention and Management as a key to efficiency in Wine Tourism – Francisco Erse – Responsible for SME & Corporate at the Ageas Portugal Group.
4:30 pm – Presentation of the APENO Wine Tourism Guide (a project already in development that aims to establish itself as the reference Wine Tourism guide at national and international level) – Adelino Abrantes – APENO Commercial and Editorial Consultant.
17h00 – Debate: Reflections on Wine Tourism: The needs of the sector – a brief conversation about the region’s main challenges for wine tourism in the Beira Interior region.

Speakers:

Pedro Carvalho – Commercial Director of Quinta dos Terms;
Raul Almeida – President of Tourism of Central Portugal;
Rodolfo Queirós – President of the CVR of Beira Interior;
Tiago Cristóvão – Commercial Director of Quinta do Cardo.

Every moment will have space for questions and answers
Thank you in advance for signing up using the link https://enoturismodeportugal.pt/forum-regional-de-enoturismo-regiao-da-beira-interior/