Casal Garcia celebrates 85 years with a limited edition

In the special moment of celebrating 85 years, Casal Garcia, produced by Quinta da Aveleda, launches a campaign based on three stories of joy. With a fun narrative that reflects the essence of the brand and surprises the consumer, Casal Garcia presents three videos where the spirit of friendship and joy resolve three embarrassing situations. An awkward but meaningful marriage proposal, a relaxed get-together among friends that ends with an unexpected guest, and a delay that reveals a hidden talent. Three distinct contexts that end in a way only Casal Garcia can provide, with joy and good energy.

Simultaneously, the campaign incorporates the iconic jingle ‘Haja Alegria. Haja Casal Garcia’, reinforcing the brand’s presence in the music territory, where the brand has been active for several years. The rhyme, which is practically the brand’s anthem and still resonates with the Portuguese today, demonstrates that Casal Garcia is an essential element when it comes to celebrating. Present in various digital media, TV, and outdoor, the campaign highlights the range of Wines, Sangrias, and Fruitzy. It features creativity from Opal Publicidade and production by Ideias com Pernas.

“This campaign celebrates the legacy of Casal Garcia. We commemorate the special milestone of 85 years with the creation of an advertising campaign that promises to bring joy to all consumers. Casal Garcia is a frequent presence in joyful moments of the consumer’s daily life, accompanying generations, reinventing itself with each new product,” says Isabel Barbosa, Senior Brand Manager of Casal Garcia. “We chose three fun situations to once again explore various forms of joy, always with Casal Garcia as the driver of happy endings,” she adds.

As a complement to the new campaign, Casal Garcia presents a limited edition label of Casal Garcia Branco. The bottle features the signature ‘Haja Alegria’, replacing the usual logo and thus reinforcing this unmistakable brand code. This edition will be available at the point of sale until the end of summer. And because the news doesn’t stop, the brand launched two new products this year: Casal Garcia Sangria Rosé and Casal Garcia Fruitzy Passionfruit, both awarded 91 points at the IWSC 2024 Alternative Drinks Competition.