Cockburn’s brings the coolest Santa Claus ever to Bolhão 

 This Santa Claus doesn’t perform miracles, but he does offer Port wine – which is almost the same thing. From the 14th to the 16th of December, visitors to the Bolhão market will have a glass of wine and a different Santa Claus waiting for them. Cockburn’s – owned by Symington Family Estates – chose this year to celebrate the Christmas season outside the Cellars, taking Port wine to one of the most iconic spaces in the city of Invicta, with an initiative dedicated to the most forgotten group during the Christmas season: adults . 

 In this Santa Claus house ‘for grown-ups’, exclusively for people over 18 years old, visitors will be invited to forget about the endless queues in shopping centres, the traffic to get in and out of the city or last-minute gift shopping, and the reveal, to a different Santa Claus than usual, your wish list for the year ahead – be it a four-day work week or an airfryer. 

 Later, and if it is impossible to make these wishes come true, Santa Claus will be available to record the moment with a selfie and a toast. A glass of Cockburn’s Special Reserve is the brand’s proposal to forget the anxieties of everyday life and get into the spirit of the season. The experience, which includes photography and tasting, is free and open to all (adults) who wish to participate. 

Andrew May, responsible for Cockburn’s, says that the idea of carrying out the initiative in the Bolhão market arose «because it is an emblematic location in the heart of the city of Porto, with great interest and influx of visitors, both natives and tourists, and with an architecture and environment that make this the ideal setting for this activation, which aims to bring the brand and Cockburn’s Special Reserve to a greater number of people». The market’s Christmas fair, which will be taking place simultaneously, is the «perfect finish to create the right atmosphere for an action that aims to spread the spirit of the season among older people», he adds.