Dão is the stage of the Sixth Winetourism Regional Forum

The Portuguese Association of Winetourism (APENO) and Ageas Seguros, in partnership with National Regional Vitivinic Commissions (CVR), continue their walk for the wine tourism, opening the doors to the economic agents of the various Portuguese wine regions to debate the problems. and solutions in a sector that grows from year to year at national level. It is the regional winery forums that have traveled in various parts of the country. After the first five and successful 2022 forums that took place in the Lisbon region, the Tagus region, the Setúbal region, the Alentejo region and the Algarve region, March 2023 is the month of the Dão Regional Forum. It is already on March 8, at the Dão Wine Solar, in Fontelo.

Decentralizing has been the keyword of APENO and AGEAS SEGUROS to do more and better for wine tourism in Portugal. Therefore, the mission, this time, is to open doors to debate cycles, where the focus is to discuss the strengths and weaknesses of national wine tourism, in order to find solutions to grow even more the sector, but even more to give in Portuguese territory.
As the first national association dedicated exclusively to the sector, APENO, in partnership with Ageas Seguros, thus invites the economic agents of the various national wine regions to discuss wine tourism in the same stage, in sessions open to the general public. The Appeal will travel from land to land to hear the main problems of the various regions and to find, together, new approaches to make the best wine tourism.
“It is with great enthusiasm that we joined once again to an initiative with the appeal. We want to reinforce our positioning in the wine tourism sector, along with these professionals, contributing to a safer and sustainable sector. It is our commitment to be present in the lives of companies in a relevant, close and emotional way, ”says Gustavo Barreto, a member of the Ageas Portugal Group Executive Committee.

Objective: Create solid bases for wine tourism
«APENO – PORTUGUESE WINETURISM ASSOCIATION was born only two years ago but already gathers among its associates the best players of winetourism at national level, and we continue to grow every day. There is a lot of talk about wine tourism, but no one has no definitions or numbers that help understand it, among other issues that have to be debated. And, of course, the Appeal has been focused on resolving these issues and creating solid work bases so that Portugal is considered a region of reference in world -level wine tourism, ”says Maria João de Almeida, the president of APENO.
“Obviously, this also goes through the attention that we want to give each of the national regions, where we will identify and debate the problems existing in wine tourism, try to present solutions and make known the work we have done since we were born. In these sessions, which we do in conjunction with Ageas Seguros, our partner company, and with the CVRs of each region, we will still have a training session related to risk prevention and management as a swivel efficiency, as well as a round table that will bring together economic agents with space for debate. I’m sure the result will be very positive, ”says Maria João de Almeida.
The sixth of these regional forums is thus in the Dão region, on March 8, at 2:30 pm, at the Dão Wine Solar, in Fontelo.
“The wine tourism is essentially a discovery of vineyards and, in this plan, give it with its centenary history has much to show,” as Arlindo Cunha, president of the Dão CVR. It is a work session where the Dão region will be discussed, with the following program:

• 14h30 – Opening of doors and reception of guests.
• 15h00 – Presentation of the Portuguese Winetourism (Mission, Advantages and Activities) – Members of the APENO
• 3:45 pm – Risk Prevention and Management as a key to wine tourism – Francisco Erse – Responsible SME & Corporate of the Ageas Portugal Group.
• 4:30 pm – Presentation of the APENO winetourism guide (a project already under development that is intended to be said as the national and international reference wine guide) – Adelino Abrantes – Commercial Consultant and Editorial APENO.
• 17h00 – Debate: Reflections of wine tourism: the needs of the sector – a brief conversation about the main challenges of the region for wine tourism in the Dão region.

Speakers:
• Arlindo Cunha – President of Dão CVR;
• João Quaresma- Structuring, planning and promotion of the regional tourism entity of the Centro Region
• Manuel Queirós – Tourism Director of Taboadella;
• Sónia Martins – President of the Board of Directors of Lusovini.
All of these moments will have room for questions and answers from the guests present.

To participate in these regional forums, you can register through the APENO website: https://enoturismodeportugal.pt/dao-8-de-marco/