JMF Launches New Cork Recycling Campaign

For the third consecutive year, José Maria da Fonseca Distribuição, together with other producers, is promoting a cork recycling campaign that, over the past two years, has resulted in the planting of over 9,500 trees.

The ‘Wines that go well with the environment’ campaign, promoted by José Maria da Fonseca Distribuição and its partners – producers José Maria da Fonseca, Ravasqueira, Lima & Smith, and Quinta da Lagoalva – is in effect until October 31st in participating retail outlets. A project focused on sustainability and aimed at reforesting the national territory. The success achieved in the last two years resulted in the collection of 95,266 corks and the planting of 9,526 native trees.

This campaign is available in various retail outlets – supermarkets and hypermarkets – which provide mini-corks for customers to take home and collect used cork stoppers, which can then be returned to participating stores, namely in the deposit next to the brand’s space. “After the success of the last two years, we couldn’t miss the opportunity to invest in this campaign again, together with our partners. José Maria da Fonseca has a very strong commitment to sustainability and we want to continue to call for the need to recycle cork stoppers and for the recovery of our forests,” says António Maria Soares Franco, Co-CEO of José Maria da Fonseca.

As in previous editions, the delivery of corks is unlimited and can be done several times until the end of the campaign. For every 10 cork stoppers collected, 1 tree will be planted. “With this year’s campaign, we aim to reach a total of 100,000 trees planted and we count on Portuguese consumers for this mission,” emphasizes the CEO of the wine producer.

Associated with Green Cork, a project coordinated by Quercus for the collection of cork stoppers for recycling in partnership with Amorim, this campaign lives in supermarkets but also outside them. Since last year, José Maria da Fonseca has had cork collection points at its facilities, as well as at its wine tourism spaces – Casa-Museu José Maria da Fonseca and Adega José de Sousa – and at the Wine Corner restaurant, so that customers and visitors can participate in this initiative.

This campaign is part of José Maria da Fonseca’s sustainable policies and practices, which has been concerned with the environment for several decades. The Azeitão producer was the first company in Portugal to obtain the Fair’N Green sustainability certification and, in 2023, completed the installation of a photovoltaic solar system for self-consumption at Quinta da Bassaqueira, in Vila Nogueira de Azeitão, which allows for a 38% energy saving.

You can consult the supermarkets participating in the campaign here:

Auchan Amadora

El Corte Inglés Beloura

Pingo Doce Belavista

Intermarché Leiria

Intermarché Lourinhã

E. Leclerc Cascais

Auchan Setúbal

Continente Bom Dia Azeitão

E.leclerc Montijo

Intermarché Aljezur

Modelo Albufeira

Modelo Setúbal

Intermarché Carvalhos

E.leclerc Lordelo

Continente Antas

Continente Maia Jardim

Continente Braga

E.leclerc Braga