In the year of its 190th anniversary, José Maria da Fonseca, the oldest producer of table wines and muscats in Portugal, is investing in a renewed image for the packaging of its 20-year-old Moscatel Roxo, which is now part of the Alambre muscat range. The change aims to reinforce the identity and positioning of the Azeitão producer, based on its uniqueness and historical legacy.

Moscatel Roxo is a fortified wine produced exclusively in the Setúbal Peninsula region, where the grape variety that gives it its name – Moscatel Roxo de Setúbal – was almost extinct in the second half of the last century. It was Fernando Soares Franco – the 5th generation of the family – a great enthusiast of viticulture and the Moscatel Roxo de Setúbal grape in particular, who made efforts in the 1970s and 1980s to save it from extinction. Moscatel Roxo stands out from its counterpart, Moscatel de Setúbal, due to its very intense aroma with notes of spices and its fruity palate, with higher levels of concentration.

Recognized nationally and internationally, José Maria da Fonseca’s 20-year-old Moscatel Roxo is a blend of 4 vintages, with the youngest being 23 years old and the oldest 80, aged in used wooden casks, aiming for a long oxidative process in the José Maria da Fonseca cellars in Azeitão. A special wine that, in addition to restaurants and wine shops, can also be found at the producer’s wine tourism store in Azeitão.