Quinta da Lagoalva with exclusive quartet of wines for hyper and supermarkets

In addition to rebranding, the logo and the labels of its main wine portfolio, and the debut of two Fernão Pires single varieties, Quinta da Lagoalva marked yet another novelty: a range created exclusively for hyper and supermarkets from north to south of the country and islands – a white, a rosé, a red and a Sauvignon Blanc.

In Portugal, the vast majority of consumers consume wines that are more direct and easy to understand. The factors availability of access (good presence in the market) and price are still very important in the purchase decision. This means that Lagoalva is committed to having an increasingly significant representation in large areas. In 2022, sales at Quinta da Lagoalva increased by 14%, which was due, in part, to the partnership established with José Maria da Fonseca Distribuição, which saw in this channel the opportunity for sustained growth and increased awareness of its wines from Quinta da Lagoalva. In addition to a trio that satisfies the different categories – white, rosé and red (the three with a retail price of €5.49) –, the presence of a Sauvignon Blanc varietal (€6.99) was important. , a variety much sought after by national and international oenophiles. Added to this is the fact that it is one of the most present varieties in the wine heritage of Quinta da Lagoalva, which has perfected its vinification over the years.

With a very appealing image in terms of design and the presence of color, ideal to stand out in the wine lineup of the channel for which it is intended, it maintains the authorship of OM Design and escapes the more conservative and classic side printed on the backbone of the Quinta da Lagoalva wine line. In terms of colour, ochre yellow, indigo blue and dark green stand out, in a triad of colors and objects that jump out from the façades of the houses of the Marquesa de Tancos stud farm and support farm work at Quinta da Lagoalva.

As far as whites are concerned, there is a blend with a predominance of Fernão Pires, to which are added the Arinto and Sauvignon Blanc varieties, in a profile of freshness and elegance; and a 100% Sauvignon Blanc, with strong evidence of the variety, highlighting vegetable and tropical fruit notes combined with good acidity and freshness typical of the Tagus Wines region. Also from 2022, the rosé results from a good marriage between Touriga Nacional and Syrah. With a beautiful pale pink color, it is very aromatic and, in the mouth, it is balanced, easy and fresh, ideal for this time of year. The red, from 2021, is the result of an alliance between two flagship varieties, Touriga Nacional, representing Portugal, and Castelão, the Tagus. An elegant and balanced red, with the presence of floral notes on the nose and red fruit in the mouth, in a round and easy to interact wine.

In common, these wines have the ease of being drunk solo, but the power of fitting to the table.