Quinta de Chocapalha Unveils New Image to Honor Tradition

At the end of the 1980s, Paulo Tavares da Silva, a former Navy Commander, traded the sea for the land and put down roots on a centuries-old estate together with his wife Alice and their two daughters. Here he found a house to live in, built in the 18th century, and 45 hectares of vineyards to replant: thus began the family project. It was only later, in the new millennium, that the Tavares da Silva family began to vinify the grapes from the oldest plots. Since then, the Quinta de Chocapalha references have become icons in the Lisbon Wines region, where the project is located, and beyond.

With the aim of celebrating tradition, the sense of antiquity, and the importance of family, the Quinta de Chocapalha Tinto 2020 and Quinta de Chocapalha Branco 2023 wines are now on the market with a new image. Labels that reflect the historical legacy of the property from which the references come and the family ties that are at their origin.

Both flagship wines of the estate, with origins in the family’s plots, home to the main native grape varieties, the duo represents the essence of Quinta de Chocapalha, which is why they are the focus of a new look that takes advantage of one of the most cherished corners of the property by the Tavares da Silva family. The new labels bear the signature of Rita Rivotti and seek to represent the aforementioned triad of values. The porch of the 18th-century house is drawn in black and white, and highlighted – a place of choice on the property, it was (and is) the stage for great family celebrations, from weddings and baptisms to gatherings with old friends.

The architecture so characteristic of Quinta de Chocapalha is portrayed in detail in this new labeling, be it the traditional tiled roof, or the wooden lintels of the door and windows, without neglecting the vegetation that surrounds the property. Of particular note is the tree, Pérsea Indica, over 300 years old, whose height and robustness casts a delicate shadow that cools the porch. As the patron saint of Quinta de Chocapalha is Our Lady of Conception, she is present in a tile panel as old as the house, dating back to 1875.

The black and white hatching of the label aims to reconcile the old and the new, to portray the past and project the future. To accompany the image, the bottle has also undergone changes: now more traditional and shorter, like the style used when wine production began in Chocapalha.

In addition to the rebranding that Quinta de Chocapalha is doing on all the labels in the Quinta wine range, the family company logo also appears with a novelty. It now refers to the year 1875, a date associated with the construction of the house at Quinta de Chocapalha, where the Tavares da Silva family now resides, reinforcing the history and spirit of tradition of the project.

The month of July thus marks the arrival on the market of Quinta de Chocapalha Branco 2023 and Quinta de Chocapalha Tinto 2020, both with the new image, both created by winemaker Sandra Tavares da Silva. If the white is the result of the balance between the Viosinho, Arinto, and Verdelho varieties, the red is a blend of Touriga Nacional, Tinta Roriz, Castelão, Alicante Bouschet, and Touriga Franca. The first has a bright and intense color, with a nose marked by citrus, floral, and lychee notes, characteristics that are reflected in a markedly fresh wine, with an interesting acidity and a persistent finish. The second, a blend of all native varieties, shows a violet hue, with notes of ripe black fruit and spices mixed with floral hints – on the palate, it is elegant and fresh, with a long and elegant finish.

Quinta de Chocapalha Branco 2023 is the portrait of freshness, elegance, and lightness, while Quinta de Chocapalha Tinto 2020, produced since the first vintage, is the reflection of history. The duo, so cherished by the Tavares da Silva family, serves as a stage for a commemorative image of a surely timeless legacy.